What's new on social media this week? We gathered 4 important updates that businesses could benefit from. Read along!
TikTok Adds Auto-Captions Feature For Videos
Good news for content creators and businesses on TikTok! The new auto-captions option enables creators to switch on automated 'subtitles' on their uploads, improving accessibility in the app:
As explained by TikTok:
"As creators make content, they can select auto captions in the editing page after they've uploaded or recorded a video so that text is automatically transcribed and displayed on their videos."
That could open up a range of opportunities, with research showing that captions can help increase view time, and boost responsiveness.
New Dynamic Ads for Video Streaming on Facebook
This new feature on Facebook is designed to help video streaming brands showcase relevant titles to Facebook users, in order to entice new sign-ups based on their interests.
"Once an advertiser uploads their content catalog to Facebook, the dynamic ads deliver personalized recommendations, giving people a similar personalized experience they’re used to seeing from their streaming services.”
Facebook's Dynamic Ad tools have become increasingly responsive, enabling Facebook to help marketers target users based on the things they engage with on the platform.
The automated process can produce strong results based on system learning.
New Video Ad Experiments on Google
The new video experiments element in Google Ads enables brands to test and compare different approaches within the same audience, in order to determine which ad resonates more with your audience and refine their video marketing approach.
As explained by Google:
"Knowing the outsized impact of creative on driving sales, we’re launching video experiments globally in Google Ads over the next several weeks."
Video experiments will be added within your Google Ads dashboard - in your 'Drafts & Experiments' tab, you'll soon see a new 'Video Experiments' option.
The results will then be available in your Google Ads dashboard:
That can help brands optimize their ad spend, and generate better results - which, according to Google, can have a big impact.
Clubhouse Adds Creator Payments Option
In order to keep top broadcasters aligned to the app, Clubhouse has launched its first direct payment process, which will enable users to transfer funds to their favorite hosts:
As explained by Clubhouse:
"Today, we’re thrilled to begin rolling out Payments - our first monetization feature for creators on Clubhouse. All users will be able to send payments today, and we’ll be rolling out the ability to receive payments in waves, starting with a small test group today. Our hope is to collect feedback, fine-tune the feature, and roll it out to everyone soon."
That's all for this week! Stay tuned for next week's hot updates 🐵